55 CHASE ST. FLOOR 3
METHUEN, MA 01844
(978) 702-4487

E-commerce Marketing Specialist

WHO WE ARE
Down Right Merch is a full-service entertainment commerce company. From product development, to production and fulfillment, we have our clients covered each step of the way. We build custom web-stores, provide tour merchandise and retail distribution for our creative partners across the globe. With decades of experience and a dedicated, knowledgeable team, we offer a tailored approach to each project and unwavering dedication to bring our clients' brand to the masses.

WHO YOU ARE
• You are motivated by action with the ability to let data drive your decision making
• You love working independently; while also being highly collaborative
• You welcome the opportunity to showcase your creative talents by developing content that brings a cohesive visual identity to each clients unique brand
• You’re excited to scale your impact and to gain experience on the client side

WHAT YOU’LL DO
• Working in tandem with senior management; create and roll out engaging marketing campaigns to our scope of services (SoS)
• Own and deliver on all marketing metrics, demonstrating your ability to model return on services
• Develop sales functions to expand our services and outreach; thus increasing user engagement • Collaborate with management to identify essential marketing work streams
• Lead a scalable digital marketing program; researching how to effectively target new and existing clients
• Stay ahead of industry trends in order to identify consumer interest, competitor offerings, and target audiences for both the business and our client base
• Develop and execute sales campaigns with cross-functional teams based on inventory levels, client schedules, and annual marketing budget
• Manage new product roll-outs across all all social media platforms (both client and DRM) such as Instagram, TikTok, Twitter and Facebook with direct oversight of e-commerce sales channels
• Establish direct relationships with relevant social, advertising and media outlets to promote DRM and client updates, products, features, etc.
• Develop SMS/Email marketing flow with both client and customer facing copy
• Conduct thorough analysis of campaign performance through ROI, customer behavior and conversion rate.

HOW TO KNOW YOU’RE SUCCESSFUL
• You develop and consistently hit KPIs and metrics to improve traffic across all e-commerce platforms
• Improve our brand marketing flows as early as 90 days
• Established long-term relationships with relevant internal and external customers
• You are an independent, self-starter.
• You establish trust with cross functional teams and are seen as a go-to person

WHAT YOU BRING
• 3+ years of merchandise marketing
• Exceptional knowledge of all major social media platforms
          ○ Facebook/Meta Business Suite Experience (campaigns, conversions and pixel metrics) a strong plus
• Google Ad Suite Experience (working knowledge of Google shopping and configuration, Google Ads)
• Solid understanding of marketing automation platforms (Email and SMS marketing)
• SEO experience (directly or indirectly implementing website improvements)
• Familiarization with mobile image and video formats for optimization
• Excellent communications skills with the ability and desire to communicate openly and respectfully
• Experience with Klaviyo, Shopify, Instagram Shop, Bandsintown, etc
• Adobe Creative Suite (Photoshop, Illustrator)

TECH STACK
• OS: macOS
• Google Suite (docs, sheets, slides)
• Project Management: Asana
• Communications: Slack
• CMS: Klaviyo
• CRM: Asana, Shopify

APPLICANT EXPERIENCE
• We value the candidate experience and want you to know what to expect from the team at Down Right Merch. For this role, we expect that you will participate in a series of 3 interviews

WHAT THIS ROLE OFFERS
• Annual salary ($65,000-$70,000) USD
• 10 Holidays per year
• Health: medical, dental, vision - employee and dependents
• PTO and SICK TIME: team members are encouraged to rest, relax and take time for personal pursuits

EQUAL OPPORTUNITY EMPLOYER
Down Right Merchandise, LLC is committed to an inclusive and diverse workplace. We are an equal opportunity employer and do not discriminate based on race, gender, gender identity, sexual orientation, national origin, disability, age, or all other legally protected status.